The design was centered around building trust and authenticity through traditional visual elements, natural tones, and clean typography. We aimed to reflect the heritage of Ayurveda while ensuring the card was functional, professional, and easy to use in daily practice.
- Brochure
- April 30, 2025
Shree Ayu farma Prescription Book
Task
Creating a prescription card for an Ayurvedic Hospital came with the challenge of combining traditional Ayurvedic aesthetics with practical usability for doctors and patients. Dr. Ronak Sharma, a specialist in Panchkarma and Ayurvedic medicines, wanted a design inspired by old khakhi paper, using a classic brown and green color palette to reflect nature and healing. Balancing this earthy, vintage look with a layout that accommodated structured prescription writing was a key creative hurdle we successfully addressed.
Strategy
Brand Strategy
Design
Prescription Book
Client
Dr. Ronak Sharma
